by Justin K. on
Localization can boost conversion rates for ecommerce shops and Magento makes it easy to incorporate. With built-in functionality and third-party plugins, you can localize language, currencies and shipping methods.…
by Justin K. on
There are many different ways to optimize landing page conversions, from copywriting to color schemes, but localization is one of the most under-appreciated strategies for reaching new audiences.…
by Justin K. on
Most small business owners and marketers spend a lot of time optimizing online advertising campaign keywords. While choosing the right keywords ensures a visitor is searching for something you're selling, it's equally important to ensure that they are a viable customer for your business.…
by Justin K. on
About 75 percent of customers prefer having personalized messages and offers from brands and 88 percent of consumers stated that they're more likely to buy from a store that offers a personalized experience. Let’s take a look at three ways to personalize your website to improve conversions.…
by Philip Kiely on
New algorithms and datasets have led to massive improvements in the range and quality of automated translations. Two leading providers, Google and Amazon, each provide hundreds of translation options. As a developer, leveraging these services lets you develop robust international applications.…
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