by Justin K. on
About 75 percent of customers prefer having personalized messages and offers from brands and 88 percent of consumers stated that they're more likely to buy from a store that offers a personalized experience. Let’s take a look at three ways to personalize your website to improve conversions.…
by Philip Kiely on
New algorithms and datasets have led to massive improvements in the range and quality of automated translations. Two leading providers, Google and Amazon, each provide hundreds of translation options. As a developer, leveraging these services lets you develop robust international applications.…
by Justin K. on
There are many different analytical tools that can help you better understand your audience — from their location and demographics to their specific interests. Using these insights, you can fine-tune your website and marketing campaigns to maximize conversion rates.…
by Arlene Andrews on
Communication as a tester is a difficult balance. Bringing an awareness of risk is one of the reasons that we are a valuable part of our teams, but no one wants to hear why their creation doesn’t fully deliver what the customer needs.…
by Justin K. on
VPN servers are a popular way to create a secure connection when working remotely or traveling, but they may not be the best option for test automation. Let’s take a look at the differences between the two and how to make the right decision for your needs.…
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