by Justin K. on
There are many benefits to knowing a visitor's location. While there are many different ways to identify a user’s location, the best choice depends on the use case for the location or language information. Let’s take a look at the pros and cons of each method.…
by Philip Kiely on
Usability testing helps teams of all kinds refine their application's user experience. Investigate how to perform internal and external tests as a remote team, so that a lack of physical hallways does not impede usability testing.…
by Justin K. on
Localization can boost conversion rates for ecommerce shops and Magento makes it easy to incorporate. With built-in functionality and third-party plugins, you can localize language, currencies and shipping methods.…
by Justin K. on
There are many different ways to optimize landing page conversions, from copywriting to color schemes, but localization is one of the most under-appreciated strategies for reaching new audiences.…
by Justin K. on
Most small business owners and marketers spend a lot of time optimizing online advertising campaign keywords. While choosing the right keywords ensures a visitor is searching for something you're selling, it's equally important to ensure that they are a viable customer for your business.…
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