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Localization can boost conversion rates for ecommerce shops and Magento makes it easy to incorporate. With built-in functionality and third-party plugins, you can localize language, currencies and shipping methods.…
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There are many different ways to optimize landing page conversions, from copywriting to color schemes, but localization is one of the most under-appreciated strategies for reaching new audiences.…
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Most small business owners and marketers spend a lot of time optimizing online advertising campaign keywords. While choosing the right keywords ensures a visitor is searching for something you're selling, it's equally important to ensure that they are a viable customer for your business.…
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About 75 percent of customers prefer having personalized messages and offers from brands and 88 percent of consumers stated that they're more likely to buy from a store that offers a personalized experience. Let’s take a look at three ways to personalize your website to improve conversions.…
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There are many different analytical tools that can help you better understand your audience — from their location and demographics to their specific interests. Using these insights, you can fine-tune your website and marketing campaigns to maximize conversion rates.…
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